We gave the audience an opportunity to help reveal the message about that mysterious letter. Many stories were written… one letter was created.
The digital revolution is part of any website, and Scion took the lead. We gave it a redesign to show their new look and strong attitude.
Quality rums deserve an immersive website. We redesigned the website inspired by local puertorican cultural colors and textures.
We created a cultural network with Interactive HD Displays where guests can see and share pictures, experiences and more from all Indigo Hotels.
Its raining too much.
Cambio en Clave is a cultural project that focuses on social change through the enjoyment and appreciation of Salsa. We elevated the project with a rebranding and marketing strategy spearheaded with a new digital platform that consolidates them today as the leading Salsa movement in the Island. The project is currently hosted in their new facilities at the Coliseo Jose Miguel Agrelot where it interacts with over 1,000 students every week.
We created a social network community for Doral Bank that serves as a true rendezvous point for professional women to converge, share experiences and help develop the women leaders of tomorrow. The Women Leadership Network offers women leaders the opportunity to connect and interact with other women leaders, and is an avid advocate in favor of mentor relationships.
With the TV ad launch of “La Carta”, many people wondered “what did that mysterious letter really say?” Facebook buzz started growing when we gave the audience an opportunity to help construct the message. Toyota brand awareness was lifted positively through the social networks during and after the campaign. Many stories were written… one letter was created.
When Scion announced their new sport model FR-S, the anticipation for its launch started growing fast among fans. To increase interest, we developed a pre-sale microsite that provided people with an opportunity to have one of the first nine cars running on the streets. We created a microsite full of stories, adrenaline and the motorsport spirit.
Each Hotel Indigo is known for reflecting the local culture in its decoration theme, and pleasing guests with a unique service. We created a cultural network with Interactive HD Displays where guests can see and share pictures, experiences and more from all Hotel Indigo hotels. Now they meet new cultures with just one touch.
The new Scion iQ came with a smart, fun attitude, so we created an app game that calculates user’s intelligence. They had to guess visual riddles composed of popular proverbs within a limited time. The app generated great buzz both inside and outside the Facebook fan page. With just one app, people met the car and took an IQ test in a new, different way.
Toyota presented their new hybrid family members, and the bigger one, Prius V, merited a special showcase. We created an interactive microsite with all the information that users needed to know in a progressive environment. Technology and nature are now in harmony with just one click.
The Toyota RAV4 2012 is well known for its agility. There are many ways to show it on the road, and endless ways to show it on Facebook. We showcased fake facts about that greatness of the vehicle with a touch of fun and curiosity. Fans shared their own fake facts, and created new ones with their own style. Now, they know the RAV4 in a new, different way.
Puerto Rico is known worldwide as the Rum Capital of the World where the highest quality rums are made. To explain this world-class dominance we engulf in the production of four immersive experiences that showcased the major distilleries. These include voice-over explanations of each brand history and what makes them truly unique.
Pixelogic produced and ran a contest for Rums of Puerto Rico where users could win a dream vacation in the Island. It consisted of an open opportunity for users to invite as many of their Facebook friends as possible to accumulate points. Also, they could partner up with one of their friends to increase the probability of winning. Chances were endless!
Pixelogic developed an iPhone app for Rums of Puerto Rico. The app includes drink recipes from expert Mixologists, a shopping list generator and a party planner tool. The party planner tool synchronizes with the Facebook events tool and allowed users to invite their friends to a Rum-themed gathering. Now, any party starts with the slide of an app.
Puerto Rico is known worldwide as the Rum Capital of the World where the highest quality rums are made. These quality rums deserve an immersive website. We redesigned the website inspired by local puertorican cultural colors and textures, along with 4 interactive demos that showcased the major distilleries.
Scion sponsored the yearly event, Santurce Es Ley, to show fans their love for independent art and music. We created an app which dynamically pulled the Instagram feeds of users at the event, and projected their photos right next to the main stage. We gave them a giant canvas to showcase their own art.
The new scionpr.com targets a young technology savvy audience that is looking for the ultimate vehicle. All decision tools are presented at the second navigational level to allow users to interact with the product as soon as possible. A visual-vehicle-configurator tops it off and allows users to build their own vehicle with actual dealer prices and specs to measurement and share their builds with friends on Facebook, crowd sourcing the hard to make decisions about their next car.
With the Facebook layout update, users got more room to showcase a cover picture. Many people liked it, so we gave them the push to pimp up their creativity. With just a few steps, users customized their profile with their own style.
Great cars must have great Facebook Fan Pages. We worked day to day with Toyota’s brands to keep them, by far, at the top of competition. With our help, Toyota maintained #1, Scion #2 and Lexus almost #3 in fans compared to other car brands in PR. We created their best innovations and interactions running on Facebook. Their social brand guideline is now set!
It’s not just a Holiday card, it’s a 14 vehicle award-winning ensemble! Toyota shared their Holiday spirit with a vehicle orchestra. All the Toyota brand models came together as a whole to interpret local Holiday music favorites with their unique car-horns. These cars were full of joy and spirit.
Pixelogic produced an iPad app for the Toyota dealer network. The app includes a vehicle selector that showcases all the builds and configurations of each model. An alternate version of the app is used at vehicle exhibitions and includes a Lead Generator tool that connects interested users to the dealer’s sales force.
Not all hangouts are for all friends. Using Facebook Connect technology, we created an app for the Scion PR website that helped users identify which of their friends were compatible with their next outing. In just one week, the app got more than 18,000 views, and website visits increased by more than 80%. Users hangout with perfect matches!
The Yaris Hatchback 2012 came completely redesigned to look more attractive than ever. How can that attraction be transmitted across social networks? We created the first Facebook takeover app that shows users how their lives would be if they had a Yaris. They experienced how it feels to have “inevitable attraction”.
Digital Strategist with more than 15 years of experience in the development of digital campaigns, Internet websites, applications, social apps, HD touch apps and multimedia content for leaders in the automotive, banking, consumer products, tourism, hospitality and technology industries among others. Sanchez holds a Bachelor’s Degree in Marketing, an eBusiness Masters Degree and post graduate studies in new media. His work has been recognized with international awards from Advertising Age and Nielsen, The Webby Awards to mention a few.
Interactive Director with over 15 years of experience building and maintaining high-end interactive websites, applications, and multimedia for top companies in the automotive, tourism, technology and telecommunications industries. His work has been showcased as case studies by Adobe and has been recognized with more than 25 awards including prestigious recognitions from Adweek and Advertising Age, among others.
Award Winning Digital Creative Director with over 10 years of experience in digital design and digital marketing. Obsessed with perfection, Melvin truly understands and lives by the belief that one pixel makes the difference. His work has been showcased around the world including the book The Principles of Beautiful Web Design, Facebook Studio, Buzzing Bees, Ads of the World.
Business professional with a successful 10 year track record of profitable business ownership. Proven record of driving revenue gains and brand awareness through intelligent use of digital marketing strategies and customer relationships procedures implementations. Creates the social media approach for the agency’s clients and implements the tone and manner of each brand. If you don’t find him in the office, he will be at the golf club, traveling or giving a seminar. Mostly talking about work and exploring new business possibilities for the agency.